Raised in South Australia, Davie’s path to success was shaped by a series of early ventures and setbacks. From selling biscuits at school to running reselling operations on eBay in his teens, he accumulated practical skills through more than a dozen business attempts before finding his true calling.
His breakthrough came with the founding of The Oodie in 2017—a wearable blanket brand that took off during the COVID-19 pandemic, becoming not just a household staple in Australia but also a global sensation. The Oodie’s success is rooted in Fogarty’s knack for identifying consumer comfort trends and leveraging digital marketing to connect with diverse audiences. He credits data-driven decision-making and rapid product iterations as foundational to his approach, allowing for swift response to consumer demand and industry trends.
Davie’s business, now known as The Davie Group, didn’t stop at cozy blankets. Within a few years, he launched or acquired over ten related brands, including Calming Blankets and Pupnaps (dog beds), all managed under one versatile e-commerce umbrella. His vision is extraordinary: to create, launch, and scale up to a thousand products across hundreds of brands in a single year, utilizing sophisticated trend analysis and social media marketing.
What distinguishes Fogarty is his willingness to learn through failure, his embrace of change, and his boundless ambition. Today, as a major force in e-commerce, he combines product innovation with a disruptive approach, inspiring a new generation of entrepreneurs. Davie Fogarty’s journey reminds us that resilience and adaptability remain at the core of modern business success.
